About Us

About Us

Pawfect — Thoughtfully Made Pet Essentials for Nordic Families

We’re two friends who met in high school in Sweden and have shared a strong friendship for over a decade. Back then, we studied economics, and as part of our final-semester practical course in business economics, we were required to create and run a real company. Though we were still young and lacked experience, that hands-on project sparked our entrepreneurial spirit.

Years later, our shared love for pets brought us back together. This time, with clearer vision and stronger capabilities, we decided to turn our passion into something tangible — building a pet brand that truly adds value to the lives of pets and their families.

Having lived in Sweden for many years, we understand how deeply people here care about their pets. They are seen as beloved family members, and pet owners are constantly seeking high-quality, well-designed, and fairly priced products. However, finding pet supplies that strike the right balance between functionality, fun, and affordability is not always easy.

To solve this, we turned to China’s world-renowned manufacturing ecosystem. One of us traveled across several cities, researched the market and supply chain in depth, and visited numerous pet product factories. After months of careful evaluation, we established partnerships with several trusted and cost-effective manufacturers.

With Pawfect, our goal is to bring creative, high-quality, and accessible pet products to families across the Nordic region — and eventually, to pet lovers around the world. We believe that good design and good pricing shouldn’t be mutually exclusive. Our hope is that every Pawfect product brings more joy, ease, and freshness to life with pets.